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Business Growth

Marketing Through Social Media & the Internet

Marketing through social media and the internet is now a part of virtually all growing companies.  It is a critical element in any business and marketing plan.  As a CPA firm that provides business consulting and analysis, we at Fragnoli & Company, CPAs in Brentwood and Hendersonville, TN are doing our best to stay at the forefront of this process.  In order to properly analyze a company’s operation and business plan, the business consultant should/ must look at the client’s social media and internet marketing plan and be aware of its impact on their growth success.

All too often I come across business owners who are frustrated with lack of business growth and when asked about the marketing through social media and the internet, I find out that they are not doing any of this type of marketing.  The numbers are staggering as to how many people search for goods and services through Google and other search engines.  Oddly enough, as a CPA firm, we are very sensitive to this environment.  As recent as ten years ago, almost all of our business came from referrals and networking.  But, today, that is not the case.  We have to be proactive and market through social media and the internet.  We utilize Google Adwords, blog (like this), and utilize search engine optimization firms. Because of this change in our industry, it has enabled my Firm to learn, practice, research and interview experts in social media marketing and internet marketing and develop enough familiarity with the process to include this marketing subject in our business analysis and consulting services.

Marketing through social media and the internet is a critical part of a company’s growth plan, whether a start-up company or a mature company.  Let me tell you a story regarding one of my clients.  This client has a successful business in the apparel industry.  He has been in business for thirty years.  He has a niche market.  But, for the last five years plus he has continually complained and been frustrated by lack of business growth.  I have told him repeatedly that his lack of an internet presence is killing his growth opportunities.  His business is design related.  I told him to think about it, “you are in an art related business and you have no real website and no internet presence”.  Not only does this limit his growth opportunities, what kind of an impression does that leave regarding his business as a whole?  We have finally got him to see the light and have convinced him to address this in his marketing plan.  I am looking forward to see the results on him results of operations.

If you are looking to grow your business or establish an internet presence and a marketing plan utilizing social media, consult firms like Fragnoli & Company, CPAs.  We don’t provide the service, we help develop the plan and then refer our client to some of the best in the business in our area.  We have access to website developers, social media marketing experts and marketing consultants.  It’s a tough economy and we want all our clients to plan so that they can achieve the best results possible.  If you would like to discuss your business and marketing plan further, please feel free to give us a call at (615) 377-0705 and set-up your free one hour consultation.